Mechanical Bull of the South★ For festival, fair and event organizers ★
Festival attractions for hire in Alabama
A mechanical bull is an attraction that draws a crowd on its own. Official bull of Rock The South, Rock the Country and the Auburn Rodeo, and about 12 festivals a year.
A festival attraction that fills the lawn
If you are building a festival, fair or community day and looking for attractions to book, a mechanical bull gives your event a line of riders and a crowd to cheer them. We are an attraction for organizers: you plan the event, and we bring the bull, the padded inflatable landing area and Cole, who runs every ride himself.
Big-event experience
- Rock The South: official bull of the festival, in Cullman and now Decatur
- Rock the Country: official bull at every event since 2023, on nationwide concert tours headlined by Jason Aldean and Kid Rock
- The Auburn Rodeo: official bull, held in Opelika
- About 12 festivals a year, plus farm events like Griffin Farms in West Blocton
See events we have worked for more.
Pay-per-ride or hourly
For public events you have two options. Pay-per-ride: riders pay per ride and the line runs all day. Festival and pay-per-ride pricing is available on request, and we publish no flat number because it depends on your event. Hourly: $250 each hour up to 5 hours or $200 each hour for 6–9 hours, so a 6-hour festival day is $1,200 and an 8-hour day is $1,600, plus $2 for each mile over 25 miles from Hanceville. See the cost page.
Two bulls for bigger crowds
We own two top-of-the-line mechanical bulls, both made in the USA, so if your crowd is large, ask us about bringing more than one.
Add a longest-rider competition
Cole can run a "longest rider" competition at your festival, a simple contest that gives the crowd a winner and gives you a reason to schedule a finale. See longest rider competitions.
What we need from organizers
- Event name, date, hours and expected crowd
- Where the bull will be set up: level ground with about 20 x 20 feet clear
- Power: a standard 110V outlet within 100 feet, or we bring a generator
- Vehicle and trailer access to the spot
- Whether you want pay-per-ride or hourly pricing
- Your plan for the line: a volunteer or two helps keep the line moving
Carnival rides, fair attractions and festival entertainment
We are not a carnival ride company. We are the attraction organizers add alongside rides, games, vendors and music. Event types we fit include:
- Music festivals and concerts
- County fairs and community days
- Rodeos, trade days and holiday celebrations
- School carnivals and church fall festivals (see church and school events)
- Business grand openings and company picnics
Festival calendars near our cities
Alabama’s festival season runs year-round. Examples we checked in October 2026 include Depot Days in Hartselle, Madison Street Festival in Madison, Sand Mountain Park’s Fall Festival near Albertville and Lake City FallFest in Guntersville. We aren’t affiliated with these events; they are examples of the kind of festivals in our service area.
Book for your festival
Send your festival, date and expected crowd to (256) 595-3354 or info@mechanicalbullofthesouth.com. A $150 deposit holds your date.
- ★ Two top-of-the-line bulls, made in the USA
- ★ Riders 2 to 91 years old
- ★ Official bull of Rock The South, Rock the Country and the Auburn Rodeo
We do about 12 festivals a year and have been the official bull at every Rock the Country event since 2023, on nationwide concert tours headlined by Jason Aldean and Kid Rock.
On the festival floor
Frequently asked questions
How does pay-per-ride pricing work for festivals?
Riders pay per ride at your event instead of you paying only by the hour. Festival and pay-per-ride pricing is available on request, so tell us your event, date and expected crowd and we will quote it.
Do you have more than one bull for large crowds?
We own two top-of-the-line mechanical bulls, both made in the USA. Ask us about bringing more than one for a large festival.
Can you run a longest-rider competition at a festival?
Yes. Cole can run competitions such as longest rider. Tell us what you have in mind when you book.
What do festival organizers need to provide?
Level ground with about 20 x 20 feet clear, a standard 110V outlet within 100 feet (or we bring a generator), and vehicle and trailer access. We will confirm the space and power for your site.
What big events have you worked?
We are the official bull of Rock The South, Rock the Country and the Auburn Rodeo, and we work about 12 festivals a year. Rock The South was in Cullman until 2026 and is now in Decatur.
How far ahead should I book?
As early as you can. A $150 deposit holds your date. Rush bookings inside 7 days depend on availability.
Are you a carnival ride company?
No. We are one attraction: a mechanical bull with a padded landing area. It pairs well with carnival rides, vendors, games and live music.
Are you also a food or craft vendor?
No. We provide the mechanical bull attraction for events. If you are a vendor looking for a spot at a festival, contact that festival’s organizer.
Book the Bull
$250 each hour up to 5 hours, $200 each hour for 6–9 hours, $2 each mile over 25 miles. A $150 deposit holds your date. Send your date, town, event type and guest count to check availability.